e x p e r i e n c e s
eegee's
I am the Senior Director of Brand & Loyalty for eegee's where I get to combine my love of creativity, strategy, and data analytics. Since being with eegee's, I have been able to develop my skills and I have had the honor of holding four different roles- Marketing Assistant, Marketing Coordinator, and Marketing Manager of Brand & Loyalty. Not only have I been able to grow within the company, I have also helped eegee's open 9 new locations, overseen several teams, launched 5 new product lines, executed numerous limited-time offers, and grown our Rewards program by over 300%.
One of my main duties is to oversee the eegee's Reward program. I designed and manage the customer journey, the discount and offer strategy, technology development and integration, as well as I create email and app communications.
In addition to Rewards, I oversee the non-member promotional strategy and menu innovation including all discounts, pricing, creative assets, and integration into the POS and online ordering. I measure the performance of these offers and products and leverage the findings to continue to enhance our offerings and the guest experience.
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The branding side of my role includes overseeing the creative direction and signage for in-store artwork, limited-time offers, eegees.com, and more. It also includes creating brand partnership, engaging with external vendors, planning events, creating press releases, and more. Being able to be a part of so many different aspects of the business and create meaningful relationships is one of my favorite aspects of this role. I look forward to what the future holds!
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WILDJOY
Wildjoy is a startup company with the mission of empowering others to seek adventure and experience joy. During my 12 weeks as a Marketing Intern the summer of 2020, I worked in a variety of functions.During the summer of 2020, I was a Marketing Intern for Wildjoy where I created graphics and executed campaign. I planned marketing campaigns, created branded gifs, wrote a blog, and designed other social media graphics and materials.
TikTok: 94.4k Followers | Instagram: 5k Followers | Website: wildjoy.com
ZONAZOO
ZonaZoo is the official student section for the University of Arizona and is one of the largest student-run student section in the nations. ZonaZoo Crew is responsible for Bear Down Fridays, Student Tailgates, Game Day Operations, Community Outreach, and acts as a voice for the students.
As Director of Marketing and Branding for ZonaZoo, I oversaw ZonaZoo's social media (@ZonaZooOfficial), emails, and website. My mission was to increase engagement and diversity throughout posts. In recent years, the accounts have become similar to the Arizona Athletic's feed. A main goal of mine was to differentiate ourselves by incorporating more pictures of fans and get back to our student section roots.
Twitter: 75.9k Followers | Instagram: 24k Followers | Facebook: 36k Followers | Website: http://zonazoo.squarespace.com
MGM RESORTS INTERNATIONAL
Summer of 2019, I had the opportunity to be a Hotel Operations Intern for MGM Resorts. I relocated to Washington D.C. for 10 weeks to work along side experienced members of MGM National Harbor. I spent five weeks in Housekeeping and five weeks at the Front Desk along with days spent in HR, Sales & Catering, Guest Experience, and Spa & Recreation. This internship taught me invaluable knowledge on the hospitality industry. I grew a lot in my short time by living in a new city across the country and working for a renown corporation.
